Project type:<\/strong> Professional brand \/ health services The project arose from a fairly common need among self-employed professionals: to have a professional website that clearly explained the services, conveyed trust, and facilitated contact.<\/p>\n In this case, it was also important that the website’s image aligned with the psychologist’s working approach: approachable and professional, without resorting to an overly clinical aesthetic.<\/p>\n The work included creating the visual identity as well as the structure, content, and development of the website.<\/p>\n One of the first steps was to organize the information.<\/p>\n The professional works with different types of patients and intervention areas, so it made no sense to concentrate all services on a single page.<\/p>\n A specific structure was created for each area, with sufficient information so that visitors to the website could easily identify which service might best fit their situation.<\/p>\n Frequently asked questions and different contact channels were also incorporated to resolve doubts before requesting an appointment.<\/p>\n The identity was developed from scratch.<\/p>\n The logo, color palette, typography, and image style were developed with the intention of conveying calm, approachability, and professionalism.<\/p>\n The goal was to avoid two fairly common extremes in this type of website: an overly clinical and cold image or, conversely, an excessively informal aesthetic.<\/p>\n From these decisions, a coherent visual system was built for the entire website.<\/p>\n The content was written in clear and accessible language, attempting to reduce technical terms whenever they were not necessary.<\/p>\n In addition to explaining each service, the content helps answer some of the questions that may arise before contacting a psychologist: what each type of therapy consists of, which situations it may be indicated for, or how a first consultation works.<\/p>\n The intention was for the website to be easy to understand even for someone who arrives without knowing exactly what type of help they need.<\/p>\n The path to requesting an appointment was also reviewed.<\/p>\n The website incorporates contact forms and WhatsApp access so that visitors can choose the option that is most convenient for them.<\/p>\n Additionally, aspects such as training, specialization, and professional accreditation are displayed prominently\u2014particularly important in a service where trust greatly influences the decision.<\/p>\n The result is a website that is easy to navigate, with its own visual identity and a structure that allows visitors to quickly understand the services and easily make initial contact.<\/p>\n The project combines design, content, and information organization with a very specific objective: for the website to be not just a presentation of the professional, but a useful tool for her practice.<\/p>\n Web architecture \u00b7 Copywriting \u00b7 Visual identity \u00b7 Logo design \u00b7 Web design and development \u00b7 WordPress <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Design and development of a website for a clinical psychology practice, including visual identity, content structure, and copywriting. <\/p>\n","protected":false},"author":1,"featured_media":4278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":0,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSector:<\/strong> Clinical psychology
\nServices:<\/strong> Web design and development, visual identity, copywriting, content architecture, and logo design
\nTechnology:<\/strong> WordPress<\/p>\nThe Project<\/h2>\n
A Clear Structure for Different Services<\/h2>\n
Visual Identity<\/h2>\n
Content Designed to Facilitate Understanding<\/h2>\n
Facilitating Contact<\/h2>\n
Result<\/h2>\n
Services Provided<\/h3>\n