{"id":4390,"date":"2025-02-06T11:01:17","date_gmt":"2025-02-06T10:01:17","guid":{"rendered":"https:\/\/cristinafuster.com\/verbal-identity-guides\/"},"modified":"2025-02-06T11:01:17","modified_gmt":"2025-02-06T10:01:17","slug":"verbal-identity-guides","status":"publish","type":"post","link":"https:\/\/cristinafuster.com\/en\/verbal-identity-guides\/","title":{"rendered":"Verbal identity guides"},"content":{"rendered":"

I have experience developing verbal identity guides for SMEs\u2014documents that help define and unify a company\u2019s voice and tone of communication. Here is a more detailed description: <\/p>\n

What is a Verbal Identity Guide?<\/h2>\n

It is a strategic document that sets out how a brand should communicate with its audience. Unlike a visual identity guide, which focuses on defining visual elements such as the logo or corporate colours, a verbal identity guide focuses on the language and style your company wants to use to convey your brand message. This guide ensures that all employees and all marketing materials maintain a consistent, recognisable tone. <\/p>\n

Key components of a verbal identity guide<\/strong><\/p>\n

    \n
  1. Tone of voice definition:<\/strong>\n
      \n
    • Brand personality:<\/strong> describing the characteristics that define how the brand sounds. Is it friendly, professional, innovative? <\/li>\n
    • Tone consistency:<\/strong> adapting the tone to the context while always maintaining the brand\u2019s essence.<\/li>\n<\/ul>\n<\/li>\n
    • Language and style:<\/strong>\n
        \n
      • Keywords:<\/strong> identifying words and phrases that should be used to reinforce the brand\u2019s values and key messages.<\/li>\n
      • Writing style:<\/strong> guidelines on how to structure messages, from emails to social media posts.<\/li>\n<\/ul>\n<\/li>\n
      • Key messages:<\/strong>\n
          \n
        • Core values:<\/strong> a clear description of the values the brand wants to communicate.<\/li>\n
        • Brand narrative:<\/strong> developing stories that highlight the company\u2019s mission and vision.<\/li>\n<\/ul>\n<\/li>\n
        • Practical application:<\/strong>\n
            \n
          • Concrete examples:<\/strong> verbal identity guides include practical examples of how to apply voice and tone in different situations.<\/li>\n
          • Guidelines for different channels:<\/strong> these guides include rules for adapting language to different platforms (for example, the website, social media, and internal communications).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

            I have experience developing verbal identity guides for SMEs\u2014documents that help define and unify a company\u2019s voice and tone of communication. Here is a more detailed description: What is a Verbal Identity Guide? It is a strategic document that sets out how a brand should communicate with its audience. Unlike a visual identity guide, which […]<\/p>\n","protected":false},"author":1,"featured_media":4391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts\/4390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/comments?post=4390"}],"version-history":[{"count":0,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/posts\/4390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/media\/4391"}],"wp:attachment":[{"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/media?parent=4390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/categories?post=4390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cristinafuster.com\/en\/wp-json\/wp\/v2\/tags?post=4390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}