Development of a landing page and creation of creative assets for a lead generation campaign in the education sector.
The landing page was designed and built in WordPress using Elementor, with a clear structure focused on facilitating understanding of the offer and capturing contacts.
Creation of page content, including writing the main copy, with a direct approach tailored to the target audience.
Development of campaign creatives and writing all copy, including different variants for A/B testing, with the goal of testing different messaging approaches.
All assets (landing page, creatives, and copy) were developed cohesively to ensure message consistency.
