SEO and GEO in 2026: What Google Says About Ranking with the Help of AI
In 2026, SEO is no longer enough; you also need to think about GEO: optimization for tools like ChatGPT, Gemini, or Perplexity. However, publishing more content is not the solution. Here is what Google and research on the subject have to say.
Differences between marketing and advertising: the confusion that costs your company dearly
Advertising is only one piece of marketing, not the whole of marketing. When a company confuses the two, it ends up investing in visibility without a clear direction.
Marketing and communication are not the same: why B2B companies still confuse them
Confusing marketing and communication is not a semantic issue; it has very real effects on how a B2B company’s strategy works (or stops working).
