Many companies know they should improve their digital marketing skills or start using artificial intelligence, but they are unsure where to begin.
The problem arises when training is too general, bears no relation to the team’s actual work, or spends hours on tools that are subsequently hardly ever used.
Before putting together a training course, I analyse what you need to learn, what knowledge you already have, and how you can apply that content to your work.
Formación práctica para profesionales, adaptada a sus necesidades.
SMEs without a marketing department that want their team to understand the basics before outsourcing or hiring someone.
Sales teams who need to understand how marketing ties in with sales, not just what a campaign is.
Businesses that want to start using artificial intelligence in their day-to-day operations, without getting bogged down by tools they don’t need.
To understand how the website, SEO, content, social media and email marketing fit into the lead generation process and how they can support the sales team.
Practical training for teams that need to manage their digital presence more independently: WordPress,
content creation and editing,
page structure,
search engine optimisation.
Applications in marketing, communication and sales: content creation and adaptation, research, preparing proposals, business emails, data analysis, and support with client acquisition tasks.
Yes. I can organise anything from a one-off session lasting a few hours to a programme comprising several sessions, depending on the content and the team’s level.
Yes. Whenever the format allows, I include examples, exercises and practical case studies so that participants can apply what they have learnt to their work.
