SAAC Madrid is an organization dedicated to specialized training in augmentative and alternative communication. Faced with the need for a functional platform for the online sale of courses and a comprehensive reorganization of its marketing tools, a complete website redesign and digital optimization project was carried out.
Initial situation
The previous website did not allow for the direct sale of courses and featured an unintuitive structure. Furthermore, marketing tools, email configurations, and automations were not correctly integrated, hindering internal management and communication with students and clients.
Actions taken
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Design and development of a new website in WordPress, with a clear architecture focused on conversion.
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WooCommerce integration for the secure and efficient online sale of courses.
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Reorganization and optimization of the digital marketing ecosystem, unifying tools and processes.
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Configuration and adjustment of emails and automations to improve communication and workflow.
Results
The new platform offers an optimized user experience and allows for the agile management of course sales. Internal organization has been strengthened thanks to the integration and optimization of marketing tools, achieving a more orderly, efficient, and scalable system.
